What Is a Main Difference Between Advertising in Traditional Print

question 158

Multiple Choice

What is a main difference between advertising in traditional print media and advertising on Facebook?

• A)Brand managers compose the title,the copy and the images or photos of the ad for traditional media,not social media.
• B)Demographics are not taken into account when placing ads on Facebook.
• C)Brand managers do not keep an expense budget for Facebook ads.
• D)Brand managers cannot control the content of their Facebook ads-the advertising agency does.
• E)Brand managers do not select the placement of where the ads are seen on Facebook.

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Definitions:

Mental Repression

A defense mechanism where unpleasant thoughts, memories, or desires are pushed from the conscious mind into the unconscious.

Highly Embarrassing

Highly embarrassing refers to situations or events that cause an intense feeling of shame or discomfort, often due to social faux pas or personal failures.

Psychoanalytic Framework

A theoretical model that emphasizes unconscious psychological processes (such as desires and fears) and early childhood experiences as determinants of behavior and mental disorders.

Transference

Transference is a psychological phenomenon in which an individual unconsciously redirects feelings and attitudes from a person or situation in the past to a person or situation in the present, especially in psychotherapy contexts.