The AOI Marketing Team Used the Following Approach in Its

question 152

Multiple Choice

The AOI marketing team used the following approach in its Bitter Girls marketing strategy to develop a following in its target market by

• A)setting up a Twitter account for each of the Bitter Girls.
• B)producing a six-minute YouTube video,featuring a one-minute cameo appearance by each girl.
• C)creating a hypothetical LinkedIn "connection" for each Bitter Girl.
• D)creating an official Facebook

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Targeting

involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.

Geodemographic Segmentation

The process of dividing a market into smaller groups based on geographic location and demographic characteristics for targeted marketing strategies.