If a Brand Manager Wanted to Use LinkedIn to Promote

question 78

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his/her brand,the best way would be to

• A)monitor profiles for negative mentions of their brand.
• B)create a profile for his/her brand.
• C)use profiles of company employees for business-to-business image building.
• D)try to accumulate online "followers" for the business.
• E)buy ad space on the LinkedIn website.

---

Definitions:

Mood Disorder

A mood disorder is a psychological condition characterized by the elevation or lowering of a person's mood, such as depression or bipolar disorder.

Bipolar Disorder

An emotional wellness issue featuring pronounced shifts in mood, encompassing both euphoric (mania or hypomania) and depressed states.

Obsessive-Compulsive Disorder

A mental health disorder characterized by persistent, unwanted thoughts (obsessions) and repetitive behaviors or mental acts (compulsions) that an individual feels driven to perform.

Learned Helplessness

A condition in which an individual learns to feel powerless and stops trying to change their circumstances, often due to repeated failures or negative outcomes.