The Click-Through Rate Is

question 60

Multiple Choice

The click-through rate is

• A)the percentage of recipients who have clicked on a link on the the Page to visit a specific site.
• B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C) the percentage of customers who buy a product from the brand website.
• D) the total number of people who have visited a brand’s Facebook Page and have become Facebook fans.
• E) the total number of people who have purchased the product online divided by the number of people viewing the Page.

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Definitions:

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An encryption methodology where neither the executing parties nor the end users can see or access the unencrypted data, enhancing privacy and security.

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Transactions for buying goods or services that happen outside the digital environment, often in physical stores or via traditional methods.

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