If a Brand Manager Wants to Explain the Benefits of Using

question 115

Multiple Choice

If a brand manager wants to explain the benefits of using a complex product to consumers, the best social network to use is

• A) YouTube.
• B) LinkedIn.
• C) Facebook.
• D) Twitter.
• E) Google Chrome.

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Definitions:

Standard Deviation

The statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.

Margin of Error

A measure of the range of values below and above the sample statistic in a confidence interval.

Sample Mean

The average value of a sample set of numbers, estimated from a subset of a population.

Margin of Error

Represents the maximum amount by which the sample results are expected to differ from the actual population parameter.