An "Active Receiver" Who Is "Delighted" with the Brand Advertised

question 79

Multiple Choice

An "active receiver" who is "delighted" with the brand advertised and sends messages to his/her online friends about the brand is referred to as a(n) __________.

• A)"expert"
• B)"follower"
• C)"end-receiver"
• D)"traditional consumer"
• E)"evangelist"

---

Definitions:

Poverty of Thought Content

A reduction in the quantity or quality of thoughts, characterized by speech that conveys little information due to vagueness or limited idea expression.

Loose Associations

A thought disorder characterized by disorganized thinking that jumps from one idea to another with little or no logical connection.

Delusion of Reference

A false belief that irrelevant occurrences or details in the world relate directly to oneself.

Hallucination

A perceptual experience that occurs in the absence of external stimulus, observable across various sensory modalities including auditory and visual.