Which of the Following Statements About the Roles of Social

question 124

Multiple Choice

Which of the following statements about the roles of social media for Pepsi is most accurate?

• A)In 2012,Pepsi announced its "Live for Tomorrow," along with new websites for each of its brands.
• B)For Pepsi,advertising on Facebook is much more expensive than two 30-second TV spots on American Idol,the most watched program for each of the past few years.
• C)Pepsi created a new social-media driven website called Pepsi Pulse.
• D)Facebook charges Pepsi a CPM of $8 when their ad is clicked on.
• E)Pepsi's brand manager selects the placement of where its ads are seen on Facebook.

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Definitions:

Temporal Discounting

A preference for immediate gratification over rewards that come later.

Risk Aversion

A behavioral tendency to prefer avoiding losses over acquiring equivalent gains, indicating a preference for certainty and safety.

Certainty Effect

The tendency for people to give greater weight to outcomes that are certain, compared to outcomes that are probable, often observed in decision-making under uncertainty.

Definite Outcomes

A term used to describe results or consequences that are clear, predictable, and unambiguous.