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Geico Ads That Feature Cavemen,a Gecko,or a Stack of Money

question 50

Multiple Choice

Geico ads that feature cavemen,a gecko,or a stack of money are using which type of advertising appeal?


Definitions:

Cost Driver

Any factor which causes a change in the cost of an activity, influencing the costs of business operations directly.

High-low Method

An approach used in cost accounting to estimate fixed and variable costs based on the highest and lowest levels of activity.

Electricity Cost

The amount charged for the consumption of electric power, which can vary based on factors like usage, time of use, and geographical location.

Machine Hours

A measure of production time, calculated by counting the number of hours machines are operating.

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