The ________ Measure Most Closely Ties the Cost of the Social

question 73

Multiple Choice

The ________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

• A) cost-per-click
• B) cost-per-thousand
• C) fixed-fee-rate
• D) cost-per-view
• E) cost-per-action

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Definitions:

Information Science

The study of how people and technology interact to collect, classify, manipulate, store, retrieve, and disseminate information.

Department of Health and Human Services

A federal agency of the United States government responsible for protecting the health of all Americans and providing essential human services.

Preferred Providers

Healthcare providers who have a contract with an insurer to provide services to plan members for specific pre-negotiated rates.

Critical Access Hospitals

A designation given to certain rural hospitals by the Centers for Medicare and Medicaid Services (CMS) to ensure rural communities have access to urgent medical care.