Which of the Following Statements Regarding Transit Advertising Is Most

question 240

Multiple Choice

Which of the following statements regarding transit advertising is most accurate?

• A)The growth in mass transit is declining in major cities.
• B)In heavy travel times,when audiences are the largest,transit advertising is not conducive to reading advertising copy.
• C)Selectivity in transit advertising is unavailable to advertisers who want to buy space by neighborhood or bus route.
• D)Transit advertising is creating safety hazards as people are busy reading the copy and not paying attention to the own well-being.
• E)Transit advertising is highly selective of target audience when used on regular transit routes.

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Definitions:

High-risk Investments

Investments with a greater potential for loss or significant fluctuation in value, often offering the possibility of higher returns.

Reserve Requirement

The reserve requirement is the minimum amount of reserves that banks must hold against deposits, set by monetary authorities to control the money supply.

Required Reserves

The minimum amount of funds that a bank must hold in reserve against deposit liabilities, as mandated by central banking regulations, to ensure liquidity and stability in the banking system.

Excess Reserves

The surplus of reserves held by banks over and above the regulatory requirements, often indicating caution or a lack of lending opportunities.