The First Decision in Developing an Advertising Program Is to

question 168

Multiple Choice

The first decision in developing an advertising program is to

• A) set the budget.
• B) specify the advertising objectives.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Functional Fixedness

A thought pattern that restricts a person to the traditional utilization of an object, blocking pathways to creativity and the resolution of problems.

Heating Vent

An opening designed to direct the flow of heated air into a room as part of a heating, ventilation, and air conditioning (HVAC) system.

Juice Glass

A glass designed specifically for serving juice; typically smaller than other beverage glasses.

Sarcasm

Employing irony to ridicule or express disdain.