If You Ordered a TV Commercial to Run on a Local

question 147

Multiple Choice

If you ordered a TV commercial to run on a local TV station that could reach 500,000 households for a cost of $1,000,what would your CPM be?

• A)$5.00
• B)$4.00
• C)$3.00
• D)$2.00
• E)$1.00

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Definitions:

Empowerment Theory

A psychological approach that focuses on enabling individuals to gain control over their lives, work, and communities by fostering power in them.

Charisma

A compelling attractiveness or charm that can inspire devotion in others, often seen as an influential trait in leaders.

Influence

The capacity or power to affect the actions, behavior, opinions, or decisions of others.

Integrative Approach

A strategy that combines elements from various sources or disciplines to solve problems or create new ideas.