One of the Disadvantages Associated with Radio as an Advertising

question 95

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a short exposure time.
• B)cannot target specific audiences.
• C)cannot use humor, sound, and intimacy effectively.
• D)has a very limited amount of advertising time available.
• E)is easy to convey complex messages.

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Definitions:

Problem-Solution Sales Presentation

a sales approach that identifies specific customer problems and then presents products or services as solutions to those problems, emphasizing benefits and value.

Sales Presentation Methods

Various techniques used by salespeople to convey the benefits and features of a product or service to potential customers, aiming to persuade them to make a purchase.

Department Store Buyers

Professionals responsible for selecting and purchasing merchandise for resale in department stores, often specializing in specific categories of goods.

Formula Presentation Approach

A structured method of presenting information or a proposal, often using a predefined formula or template.