One Disadvantage of Using the Yellow Pages as an Advertising

question 349

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)there is no similar competition.
• B)they are difficult to keep up to date.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

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Definitions:

Labor Supply Curve

A graphical representation showing the relationship between the quantity of labor supplied and the wage rate in a given market.

Equilibrium

A state in a market where supply equals demand, with no external forces causing disruption, hence prices tend to stabilize.

Labor Supply

The cumulative hours that workforce members are eager and able to dedicate to work, provided a set wage.

Marginal Productivity

The additional output resulting from the use of one more unit of a production factor.