One Advantage of Using the Internet as an Advertising Medium

question 332

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)it has video and audio capabilities similar to television.
• C)there are no real costs except computers used for initial encoding.
• D)online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E)messages are automatically translated into multiple languages.

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Definitions:

Rational People

Individuals who make decisions based on logic and reason rather than emotion or impulsion.

Philosophy

The study of fundamental questions regarding existence, knowledge, values, reason, mind, and language through logical reasoning and systematic argument.

Disputing Irrational Beliefs

A cognitive therapeutic technique aimed at challenging and changing irrational thoughts held by clients.

Effective New Philosophy

A novel mindset or approach that proves to be successful in bringing about desired outcomes or solving problems.