A Channel of Communication Refers to

question 189

Multiple Choice

A channel of communication refers to

• A) the selection of either paid or nonpaid forms of information dissemination.
• B) a similar understanding and knowledge that a sender and receiver apply to a message.
• C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
• D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
• E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.

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Definitions:

Attraction-Selection-Attrition (ASA) Theory

A theory in organizational psychology that explains how organizations tend to attract, select, and retain individuals with similar personalities and values.

Organizational Members

Individuals who are part of an organization, including both management and non-management staff, contributing to its culture, goals, and outcomes.

Values

Core beliefs or principles that guide and motivate attitudes and actions in individuals and organizations.

Socialization

The process by which individuals acquire the knowledge, skills, and behaviors that are necessary for functioning within a society or organization.