One Advantage of Using the Internet as an Advertising Medium

question 178

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)Internet advertising can use rich media to create interactive ads.
• D)there are no real costs except computers used for initial encoding.
• E)online ads almost always result in a "click," an action that leads to the purchasing of a product.

Understand the benefits of adding international stocks to a U.S. stock portfolio for diversification.

Grasp the principles of effective international diversification.

Know the definitions and purposes of ADRs and WEBS.

Analyze the appropriateness of using the S&P 500 as a proxy for the global market portfolio.

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Definitions:

Trading Securities

Financial instruments bought and held primarily for the purpose of selling them in the near term to profit from price changes.

Short-Term Investments

Financial assets that are easily convertible to cash usually within a year, intended for temporary holding.

Current Asset Section

Part of a company's balance sheet that lists assets likely to be converted into cash within one fiscal year or operating cycle.

Available-for-Sale Security

Financial assets such as stock or bonds that are not classified as held-to-maturity or trading securities and can be sold in the marketplace.