Which of the Following Statements Describes a Potential Problem with Using

question 229

Multiple Choice

Which of the following statements describes a potential problem with using sex appeals in advertising?

• A)What men find sexy,most women do not.
• B)What women find sexy,men do not.
• C)Sex in advertising typically appeals to only younger audiences.
• D)An ad using sex appeal does not always lead to changes in recall,recognition,or purchase intent.
• E)Sex in advertising alienates a large segment of the conservative right.

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Definitions:

Demographic Traits

Characteristics used to describe and categorize populations, such as age, gender, ethnicity, and income.

Literary Digest

A general interest magazine published in the United States in the early 20th century, known for its polls, including the famously erroneous prediction of the 1936 presidential election.

Random Sample

A selection method where participants are chosen from a larger population in a way that each individual has an equal chance of being included.

Wealthy Readers

Individuals with significant wealth who are also engaged in reading activities.