One Disadvantage of Using the Internet as an Advertising Medium

question 214

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A)as a relatively new medium,it has attracted limited use.
• B)it is difficult to translate messages that can be used in social media networks like Facebook and Twitter.
• C)the effectiveness of online advertising is still uncertain.
• D)it often creates more traffic than a firm can actually handle.
• E)pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Ending Inventory

The value of goods available for sale at the end of an accounting period.

Incidental Costs

Minor or secondary expenses that occur during a primary activity or transaction, often unpredictable.