Tests Conducted After an Advertisement Has Been Shown to the Target

question 12

Multiple Choice

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose,are referred to as __________.

• A) jury testing
• B) tracking tests
• C) exposure testing
• D) posttests
• E) pretests

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Definitions:

Operating Cycle

The duration of time it takes for a company to purchase inventory, sell products, and collect cash from customers.

Financial Data

Information relating to the financial status or performance of a company, including income, expenses, assets and liabilities.

Sales On Account

Transactions where goods or services are sold and payment is deferred, creating accounts receivable for the seller.

Average Sale Period

The average time period that items remain in inventory before being sold, indicating the liquidity of inventory.