Suppose the Following Information: the Cost of a Full Page

question 244

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,283 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition Sports Illustrated (magazine) is $392,800 and has an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,500,000 and has an audience size of 111,300,000.Using this information,which of the following is the most appropriate metric to use to determine which medium would provide the most efficient use of your limited resources?

• A)reach
• B)frequency
• C)CPM
• D)rating
• E)GRP

Identify the advantages and disadvantages of different business forms.

Understand the concept of limited liability and how it applies to business structures.

Comprehend how intellectual property is protected globally and domestically.

Grasp the basic elements of a legally binding contract.

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Definitions:

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Self-leadership

The practice of intentionally influencing your thinking, behavior, and feelings to achieve your objectives.

Constructive Thought Patterns

Models to help us to form positive and productive ways of thinking that can benefit our performance.

Self-reward

A personal incentive one gives oneself as a form of recognition for achieving a goal or completing a task.