A Promotional Tool Often Used with Consumers Which Consists of Merchandise

question 389

Multiple Choice

A promotional tool often used with consumers which consists of merchandise offered free or at a significant savings over its retail price is referred to as a

• A)deal.
• B)rebate.
• C)sample.
• D)premium.
• E)coupon.

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Definitions:

Demand Equals Supply

A market equilibrium condition where the quantity demanded by consumers at a specific price level is exactly equal to the quantity supplied by producers.

Initial Endowment

The initial allocation of assets, goods, or resources that an individual or entity possesses before any transactions.

Pareto Optimal

An economic state where it is impossible to make one party better off without making at least one party worse off.

Utility Function

A numerical depiction of the way in which customers gain pleasure or benefit from the consumption of products and services.