In the Hierarchy of Effects, Evaluation Refers to

question 6

Multiple Choice

In the hierarchy of effects, evaluation refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Social World

The domain of human interaction and relationships, encompassing societal norms, structures, and institutions.

Solomon Asch

A psychologist best known for his research on social conformity, demonstrating how group pressure can influence individual judgment and behaviors.

Conformity

A change in behavior or belief as a result of real or imagined group pressure.

Group Pressure

The influence exerted by a group on individuals to align their attitudes, beliefs, or behaviors with group norms, often leading to conformity.