Which of the Following Is a Suggestion for Ensuring the Success

question 52

Multiple Choice

Which of the following is a suggestion for ensuring the success of a Twitter-based integrated campaign?

• A)The message should not be serious.
• B)There should be several Tweets each day.
• C)There should not be any links in the messages.
• D)The campaign should take place in real time.
• E)There should be an "engagement" letter.

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Definitions:

APA Ethics Code

A set of guidelines developed by the American Psychological Association to ensure ethical conduct in psychological research and practice.

Integrity

The quality of being honest and having strong moral principles; moral uprightness.

Beneficence

A principle in ethics that refers to the act of doing good or providing benefits to others.

Confidentiality

The ethical and often legal duty to protect personal information from unauthorized disclosure.