The Promotional Mix Can Be Used to (1) Inform Prospective

question 91

Multiple Choice

The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) __________, and (3) remind them later about the benefits they enjoyed by using the product.

• A)explain how to use the product
• B)persuade them to try it
• C)inform customers of complementary offerings
• D)inform customers of pricing changes
• E)lure customers away from competitors' products

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Definitions:

Majority Vote

A decision-making rule where the option that receives more than half of the votes is chosen.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning they can be used by many people simultaneously without depletion.

Pareto Optimal

A scenario in resource distribution where it's impossible to benefit one individual through reallocation without causing harm to another individual.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning that no one can be effectively excluded from use and one person's use does not diminish another's.