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In the communication process, the 18- to 34-year-old men who see a NASCAR TV commercial advertising P&G's Old Spice High Endurance antiperspirant are called
Capitalist Societies
Economic and social systems where trade, industry, and the means of production are largely or entirely privately owned and operated for profit.
Cultural Superstructure
A concept in Marxist theory describing the cultural, ideological, and institutional structures built upon the economic base of society.
Marx
A philosopher, economist, and social scientist known for his critical analysis of capitalism and his theories concerning class struggle, historical materialism, and the labor theory of value.
Dialectics
A method of argument or inquiry that involves a dialogue between contrasting ideas or theories to arrive at a higher truth or synthesis.
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