All of the Following Are Reasons Why Direct Mail and Catalog

question 47

Multiple Choice

All of the following are reasons why direct mail and catalog retailing are attractive EXCEPT:

• A)they create customer value by providing a fast and convenient means of making a purchase.
• B)they serve as a tool to encourage consumers to visit a website,a social media page,or even a store.
• C)paper costs and postal rates have declined,making them less expensive to send.
• D)they can eliminate the cost of a store and clerks.
• E)they improve marketing efficiency through segmentation and targeting.

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Definitions:

Stock Option

A benefit in which the employee is given the option to buy the company's stock at a discounted price.

Sales Commission

A form of remuneration given to sales employees, usually calculated as a percentage of the sales they have made, as an incentive to increase sales performance.

Group Bonus

A performance-related compensation paid to a group of employees when the group collectively meets or exceeds its targets or objectives.

Merit Pay

A compensation approach that rewards employees based on their performance assessment and achievements, aiming to boost productivity.