When an English Speaker Reads the KFC Slogan "Finger-Lickin' Good!

question 159

Multiple Choice

When an English speaker reads the KFC slogan "Finger-lickin' good!" he or she interprets this as an indication that the food tastes very good. When this slogan was translated into Chinese, the Chinese speaker interprets the same words as "eat your fingers off!" The different interpretations of the ad are primarily due to differing

• A) product consumption behaviors.
• B) fields of experience.
• C) channels of communication.
• D) educational systems.
• E) advertising appeals.

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Definitions:

Hair Receptors

Sensory nerve endings around hair follicles that allow the detection of light touch or fine movements over the skin.

Hearing And Balance

Sensory functions managed by the inner ear, where hearing involves the detection of sound waves and balance is maintained through the vestibular system.

Touch

The sense through which we perceive pressure, texture, and temperature, primarily using our skin.

Sodium-Potassium Pump

A cellular membrane protein that moves sodium out of and potassium into a cell against their concentration gradients, vital for maintaining cellular homeostasis.