Which of the Following Statements About Advertising Is Most Accurate

question 234

Multiple Choice

Which of the following statements about advertising is most accurate?

• A)Advertising has limited control as to when and where an advertisement will be used.
• B)Advertising allows a firm to reach a mass market.
• C)A key advantage of advertising is its ability to use customized interactions.
• D)Advertising can be a very effective attention-getter, especially for new products, but has little impact for repeat buys.
• E)Advertising is one of the least costly forms of promotion because it reaches a pretested market.

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Definitions:

Marketing Program

A coordinated, comprehensive set of marketing tools and processes that aim to achieve the marketing objectives of an organization.

Marketing Strategy

A plan of action designed to promote and sell a product or service, including targeting the right audience, setting objectives, and determining the best ways to reach potential customers.

Sexual Fantasies

Sexual fantasies are imagined sexual activities or scenarios that arouse individuals, which can vary widely among people.

Explicit

Fully and clearly expressed or demonstrated; leaving nothing implied.