During the Evaluation Phase of an IMC Program, a Firm

question 176

Multiple Choice

During the evaluation phase of an IMC program, a firm will ________ and make needed changes.

• A) posttest the promotion
• B) design the promotion
• C) state the mission
• D) carry out the promotion
• E) identify possible advertising or promotional firms

Recognize the implications of specific performance as a remedy for breach of contract.

Analyze the effect of verbal agreements in contract formation and enforceability.

Distinguish between conditions and warranties within the Sale of Goods Act.

Examine the exceptions to the requirement for a contract to be in writing under the Sale of Goods Act.

---

Definitions:

Supremacy Clause

A clause in the U.S. Constitution declaring that federal laws are the supreme law of the land and take precedence over state laws.

State Law

Laws established by individual states in the United States, as opposed to federal laws which apply to the entire country.

Federal Question

A legal issue involving the interpretation of the U.S. Constitution, federal laws, treaties, or regulations, which gives federal courts jurisdiction.

State Supreme Court

The highest judicial body within a US state, which typically serves as the final arbiter in state law matters.