Sales Promotion Refers to

question 239

Multiple Choice

Sales promotion refers to

• A) a short-term inducement of value offered to arouse interest in buying a product or service.
• B) a single-themed IMC campaign employing multiple advertising and personal selling strategies.
• C) individualized communications programs that are specifically designed with a single customer in mind because the item being sold is unique to that customer.
• D) a long-term inducement of value offered to build and sustain loyal customer relationships.
• E) a sequence of value inducements aimed at retaining channel members.

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Definitions:

Pallor

An unhealthy pale appearance typically indicating anemia or lack of blood supply.

Clubbing

A condition characterized by bulbous enlargement of the ends of one or more fingers or toes, usually associated with chronic oxygen deficiency or various diseases.

Convex Profile

An outwardly curved shape or surface, often describing the curvature of a facial profile.

Spongy

Relating to or resembling a sponge in structure, often used to describe textures that are porous, soft, and capable of absorbing fluids or compressing.