If Used Continuously,which of the Following Promotional Elements Will Most

question 60

Multiple Choice

If used continuously,which of the following promotional elements will most likely lose its effectiveness?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)direct marketing

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Definitions:

Deductible Contribution

An investment into a qualified account, such as an IRA or 401(k), that can be subtracted from gross income to reduce taxable income.

Highly Compensated Employees

Employees who receive compensation above a specific threshold set by the IRS, subject to certain retirement plan rules.

Pension Plan

A savings strategy for retirement that mandates employers contribute to a fund reserved for an employee's future benefits.

Profit-sharing Plan

A retirement plan that gives employees a share in the profits of the company.