A Promotion Alternative That Uses Direct Communication with Consumers to Generate

question 98

Multiple Choice

A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet is referred to as

• A) personal selling.
• B) sales promotion.
• C) publicity.
• D) advertising.
• E) direct marketing.

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Definitions:

Social-Cognitive Learning

A theory that suggests learning occurs through observation, imitation, and modeling, influenced by both environmental and cognitive factors.

Mental Processes

Internal, covert activities of our minds, such as thinking, feeling, and remembering.

Human Learning

The process through which individuals acquire new knowledge, skills, behaviors, attitudes, or values.

Punishment

A consequence that decreases the likelihood of a behavior being repeated, often used in the context of discipline or behavioral modification.