Gross Rating Points (GRPs) Are Determined by the Formula

question 91

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A)reach multiplied by frequency.
• B)reach multiplied by rating.
• C)rating multiplied by frequency.
• D)cost divided by reach.
• E)cost divided by (reach multiplied by frequency).

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Definitions:

Concentrated Industry

An economic sector characterized by a small number of firms holding a large market share, leading to reduced competition.

Fuel-efficient Cars

Vehicles designed to use less fuel for the same distance traveled compared to standard vehicles, typically through advanced technology or design.

Concentration Ratio

A measure that assesses the level of market concentration, indicating the combined market share of the top firms (usually the top 4 or 8) in the industry.

Kinked Demand Curve

The demand curve for the cutthroat oligopolist, which is based on the assumption that competitors will match a price cut, but will not match a price increase.