Direct Marketing Refers to

question 92

Multiple Choice

Direct marketing refers to

• A)individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
• B)a promotion alternative that uses direct communication with consumers to generate a response in the form of an order,a request for further information,or a visit to a retail outlet.
• C)communication between a seller and a prospective buyer that can include face-to-face,telephone,and interactive electronic communication.
• D)a sales strategy whereby the exchange takes place at the time of engagement,such as selling produce at a local farmer's market.
• E)a form of communication management that seeks to influence the feelings,opinions,or beliefs held by customers,prospective customers,stockholders,suppliers,employees,and other publics about a company and its products or services.

Recognize the purpose and impact of quotas and tariffs on international trade.

Comprehend the objectives and effects of historical and modern trade agreements, including GATT.

Analyze the economic theories and strategies influencing international trade and business decisions.

Understand the role of government policies in shaping domestic and international trade environments.

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Definitions:

Junk Bonds

Bonds with high risk but also a high rate of return.

Tender Offer

A public offer by a suitor to buy voting stock.

SEC

The SEC, or Securities and Exchange Commission, is a U.S. federal agency responsible for enforcing federal securities laws and regulating the securities industry, including stock and options exchanges.

Merger

The acquisition of one corporation by another.