Figure 14-A -Which of the Following Forms of Direct Marketing Has the Has

question 48

Multiple Choice

Figure 14-A
-Which of the following forms of direct marketing has the highest business usage rate according to Figure 14-A above?

• A)e-mail
• B)direct mail
• C)paid search
• D)telemarketing
• E)advertising

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Definitions:

Retention Ratio

The percentage of net income that is retained to be reinvested in the business, rather than being paid out as dividends.

Dividend Payout Ratio

The percentage of earnings paid to shareholders in dividends, calculated by dividing the total amount of dividends by the net income of the company.

Net Income

The total earnings of a company after subtracting all expenses, taxes, and costs from total revenue.

Total Assets

The sum of all assets owned by a company, including both current and long-term assets.