Which of the Following Statements Regarding the Promotional Mix Is

question 45

Multiple Choice

Which of the following statements regarding the promotional mix is most accurate?

• A)For maximum impact,funding for promotions should be equally divided among the five elements of the promotional mix.
• B)The promotional mix can be influenced by the product's life cycle,characteristics of the product,purchase decision stage of the buyer,and the channel of distribution.
• C)Regardless of which other elements are selected,advertising must be included in every promotional decision in order for an IMC campaign to be successful.
• D)Decisions regarding the promotional mix should be left to each manager in the marketing department who knows best direction what to do for his or her own specialty.
• E)It is not necessary to have a coordinated goal for an IMC campaign provided each department has a goal of its own.

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