During the Planning Phase of an IMC Program, a Firm

question 235

Multiple Choice

During the planning phase of an IMC program, a firm will identify the target audience, specify the promotion objectives, set the budget, select the right promotional tools, __________, and schedule the promotion.

• A)pretest the promotion
• B)design the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

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Definitions:

Labor Rate Variance

The difference between the actual cost of labor and the expected (or standard) cost, often analyzed in cost accounting or budgeting.

Labor Efficiency Variance

The difference between the actual hours worked and the standard hours allowed for the work done, multiplied by the standard labor rate, indicating the efficiency of labor used in production.

Work in Process Inventory

The cost of unfinished goods in production, including labor, raw materials, and overhead.

PP&E (Net) Account

Property, Plant, and Equipment (Net) account shows the net book value of a company's fixed assets less accumulated depreciation.