Callaway Markets Its Products Through On- and Off-Course Golf Retailers

question 123

Multiple Choice

Callaway markets its products through on- and off-course golf retailers and sporting goods retailers,and also has its own online store,which makes it a full-fledged

• A)cross channel marketer.
• B)multichannel marketer.
• C)industrial marketer.
• D)direct marketer.
• E)remarketer.

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Definitions:

Economic Values

The worth of goods, services, or resources based on their utility and the benefits they provide to individuals or society.

Unethical Behaviour

Actions or practices that violate moral or professional guidelines and standards.

Stakeholders

Individuals or groups with an interest or concern in the success and operations of an organization or project.

Organizational Decisions

Choices made by individuals or groups within an organization that influence its activities and direction.