During the Implementation Phase of an IMC Program, a Firm

question 270

Multiple Choice

During the implementation phase of an IMC program, a firm will pretest the promotion and

• A) posttest the promotion.
• B) design the promotion.
• C) state the mission.
• D) carry out the promotion.
• E) identify possible advertising or promotional firms.

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Definitions:

Aptitude Test

A standardized test designed to measure an individual's potential to acquire skills or knowledge in a specific area.

Developmental Test

A type of assessment designed to measure progress or development in a specific area, often used to gauge children's cognitive, emotional, or physical development.

Intelligence Test

A standardized assessment used to measure a person's cognitive abilities and potential, often in terms of an intelligence quotient (IQ).

Urban Communities

Populated areas within cities or towns characterized by higher density of human structures and social complexity compared to rural areas.