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-Figure 12-3 above depicts the four most common marketing channels for consumer products and services. Y represents
Past Flooding Issues
Historical instances of flooding that have impacted areas, used in planning and management to prevent future flood damage.
Industry Regulations
Rules and guidelines established by authorities that govern how businesses operate within a specific industry.
Conscious Marketing
Marketing practices that recognize the broader impacts of actions on customers, society, and the environment, and that prioritize sustainability and ethical concerns.
Strategic Marketing Planning Process
A systematic approach to defining marketing strategies and plans that can contribute to the long-term goals and competitiveness of a business.
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