In the Hierarchy of Effects,the Consumer's Actual First Purchase and Use

question 182

Multiple Choice

In the hierarchy of effects,the consumer's actual first purchase and use of the product or brand is referred to as the __________ stage.

• A)adoption
• B)evaluation
• C)awareness
• D)interest
• E)trial

---

Definitions:

Socioemotional Development

The process of developing the ability to experience, express, and manage emotions, as well as establishing meaningful relationships with others.

Erikson's Theory

A psychoanalytic theory of psychological development comprising eight stages from infancy to adulthood, emphasizing the influence of society on personality development.

Autonomy Vs. Shame

A developmental stage proposed by Erik Erikson, highlighting the conflict children face between self-sufficiency and self-doubt.

Adolescent Egocentrism

A developmental stage where teenagers excessively focus on themselves and are often unable to see things from others' perspectives.