In the Hierarchy of Effects, Trial Refers to

question 136

Multiple Choice

In the hierarchy of effects, trial refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) the consumer's first actual purchase and use of the product or brand.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Experienced

Having knowledge or skill in a particular field, obtained through involvement in or exposure to that area over a period of time.

Gender-Gap

The disparity between genders in various aspects of life, including but not limited to earnings, education, health, and political representation.

Median Education

The middle value of the education level of a population when ordered from the lowest to highest level.

Managerial and Administrative Jobs

Roles focused on overseeing operations, making decisions, and ensuring the smooth running of organizations or departments.