The Olympics Have Become a Very Visible Example of a Comprehensive

question 269

Multiple Choice

The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

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Definitions:

Department Store

A large retail establishment that sells a wide variety of goods in various departments within the same building.

Effective Rate

The actual interest rate an investor receives after taking into consideration compounding.

Monthly Compounded Rate

An interest rate applied to the principal and the accumulated interest of a loan or investment on a monthly basis.

Department Store

A retail establishment offering a wide range of consumer goods in different product categories known as "departments."