Why Do Retailers Like Location-Based Apps Such as Foursquare

question 133

Multiple Choice

Why do retailers like location-based apps such as Foursquare?

• A)they use audio and video to communicate a message
• B)all consumers demand technology-based offerings today
• C)they are free
• D)they attract consumers who are not price sensitive
• E)they provide an opportunity to personalize offerings to potential customers

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