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Consumers benefit in dealing with retail corporate chains because
Customer Groups
Segments of potential consumers categorized by specific characteristics, interests, or behaviors, which businesses target with tailored marketing efforts.
Information
Data that has been processed, organized, or structured in a way that is meaningful and useful to those who receive it.
Ethnographic
Relating to the systematic study of people and cultures from the perspective of the subject, through participant observation and other immersive techniques.
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