All of the Following Are Reasons Why Direct Mail and Catalog

question 47

Multiple Choice

All of the following are reasons why direct mail and catalog retailing are attractive EXCEPT:

• A)they create customer value by providing a fast and convenient means of making a purchase.
• B)they serve as a tool to encourage consumers to visit a website,a social media page,or even a store.
• C)paper costs and postal rates have declined,making them less expensive to send.
• D)they can eliminate the cost of a store and clerks.
• E)they improve marketing efficiency through segmentation and targeting.

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Definitions:

Anthropologists

Scientists who study human behavior, cultures, societies, and biological traits, past and present.

American Indian

The indigenous peoples of the United States, also known as Native Americans, recognized for their diverse cultures and history.

Masculinity

The set of attributes, behaviors, and roles associated with boys and men as understood by a given culture or society.

Feminity

A set of attributes, behaviors, and roles generally associated with girls and women, often defined in opposition to masculinity but varies greatly across cultures and individuals.