When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing

question 250

Multiple Choice

When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion. In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes

• A)retail pricing, store location, retail communication, and merchandise.
• B)products, services, and ideas.
• C)physical distribution, promotions, and communications.
• D)physical distribution, products, and personal selling.
• E)products, price, shipping/handling, and personal selling.

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Definitions:

Sensitivity

The ability to detect or respond to slight changes, signals, or influences.

Rods

Photoreceptor cells in the retina of the eye that are sensitive to low light levels, enabling night vision.

Periphery

The outer limits or edge of an area or object, often used metaphorically to describe areas that are marginal or less central.

Retina

The light-sensitive layer of tissue located at the back of the eye, which is responsible for converting light into neural signals for vision.