Direct Marketing Channels Refer to

question 112

Multiple Choice

Direct marketing channels refer to

• A) the distribution of goods and services directly from the manufacturer's production site to end-users.
• B) the traditional chain of distribution from manufacturer to retailer to consumer.
• C) the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
• D) a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
• E) a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

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Definitions:

T-test

A statistical test used to compare the mean of two groups to see if there is a significant difference between them.

Null Hypothesis

The hypothesis that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.

Alpha

The threshold of probability at which the null hypothesis is rejected in statistical testing, often set at 0.05.

Statistical Significance

Indicates the likelihood that a result or relationship is caused by something other than mere chance.