Intermediaries That Represent a Single Producer and Are Responsible for Designing

question 68

Multiple Choice

Intermediaries that represent a single producer and are responsible for designing promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy are referred to as

• A) brokers.
• B) line brokers.
• C) distribution brokers.
• D) selling agents.
• E) manufacturer's agents.

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Definitions:

Bait And Switch Technique

A deceptive marketing strategy where customers are lured with the promise of one product or service, but are then offered another product or service, usually at a higher price or lesser quality.

Concert Ticket

A voucher that grants the holder access to a live music performance, usually purchased before the event.

Viola

A stringed instrument that is slightly larger than a violin and plays notes that are deeper and lower in pitch.

Mere-exposure Effect

The phenomenon by which people develop a preference for things simply because they are familiar with them.